It's no secret that your sales people depend on a professional marketing support package to drive your business. Ask yourself though, how much effort and planning has gone into ensuring that key product or service messages translate right through your documentation chain from engineering specification to user documentation, product brochures and white papers?

In order to avoid your sales and marketing efforts separating themselves from your engineering and documentation sections, you have to implement a system that facilitates information flow through your business. Good marketing materials will enforce the key product features and messages that are found in your engineering, support and user documentation.

Consistency

A key aspect of professional sales kits is the ability to consistently enforce the same messages as your other documentation. Common reference to items such as part names, features or services need to be communicated in the same manner each and every time. If a part on your product is labeled "Stop Button", your user guide calls it an "Emergency Button" and your marketing brochure calls it a "Safety Button", then your customers and even your staff can quickly end up confused and frustrated.

Consult with the Experts

IDS staff have over a decade of experience in creating and managing marketing content of all shapes and sizes. Our consultants are experts at quickly developing the right kind of materials and marketing kits to provide your sales people with consistent and professional materials.

We also offer:

• Technical writing services for the production of materials such as user / administration guides, online help systems, product brochures, white papers or specifications.



• Developer services for the automation of common documentation processes and tasks.


• Documentation management services to assist in the versioning and tracking of all your communication assets.


• Multimedia Projects Management through our partners. From sales support CD/DVD's through to videos and corporate presentations, we can ensure that everything ties in with your product and service documentation.